Book Marketing for Business Growth

Before I dive into this topic, I know you might be thinking that everyone reads content online these days, why would I invest in a physical book to market my business? In reality there are several great reasons to market your business through a physical book which I will cover in this post. Building your Credibility Having your own physical book shows that you are a business owner who is...

The Power of Incentives

We have all seen them our entire lives. From commercials, the yellow pages, flyers, post card and signs on store front windows, incentives play a huge role in the way we buy and sell. What exactly is an Incentive? An incentive is an extra source of value whether free or discounted meant to entice a potential customer to take action and buy your product or service. The idea is to put a great...

Defining Your Customer Avatar

No, this has nothing to do with the block buster movie avatar and everything to do with your end customer. Your customer or client or patient avatar (depending what profession your in) is a vivid description of who your ideal person is you want to sell your products or services to. You might be thinking, why would I want to limit myself to only one type of person when I could cast a wider net?...

Small Business Simplified – The Basics of Getting Started

As of 2020, there are over 30 million small businesses in the United States alone. About 70% of those businesses fail within the first 5 years, 70%! Thats just a crazy high number. In this post I want to try and identify why these businesses fail and only a few survive and thrive into the future. Are You Planning or Shooting in the Dark? If you have read the Gospels in the Bible, you will...