Before I dive into this topic, I know you might be thinking that everyone reads content online these days, why would I invest in a physical book to market my business? In reality there are several great reasons to market your business through a physical book which I will cover in this post.
Building your Credibility
Having your own physical book shows that you are a business owner who is committed and invests into your brand. Anyone can put together an ebook and send it through an autoresponder, but a real physical book they can hold in their hand makes your audience view you differently.
Standing out from the Crowd
In our modern world of digital marketing it’s easy for businesses to fall into the trap of looking like everyone else. We all see it multiple times a day, you view a business website and you see an option to input your email in exchange for some ebook or newsletter. I’m not saying that this does not work anymore but people are very used to seeing it and thats why it’s not as effective as it was in previous years. Having your own physical book can really help you stand out from the crowd.
Getting your potential customer’s real home address
Look at all the most famous marketers online today like Frank Kern, Russell Bruson, Tony Robbins and many more. You will notice that in the last few years they have all been releasing physical books for free, well almost free because the customer needs to cover the shipping. You might ask why would they give a book away that they have to pay to produce and print? Well, the book they are offering is really just a way for them to get their customers physical mailing address. Unlike an email address which many people have fake accounts to prevent their primary email from being spammed, a shipping address is almost always going to be a real home address. This way after they have received their book they can continue to send them marketing messages for their higher priced offers which gets a way higher open rate than email these days.
How to get your book written and published to send
So I hope you are now seeing the major opportunity that books play in the digital marketing space. The real question now is how can you get your book written and in the hands of your ideal customer? It’s important that this does not turn into a project that takes you a really long time, so if you are not a writer then I highly suggest that you seek out a ghostwriting service that can work with you to speed up the process. You can either go the super cheap route through a service like Upwork that will give you access to freelancers around the world which might leave you feeling let down. I personally suggest you go with a US based ghostwriting service like Carypress International Books. They have ghostwritten many different business books and can also help you with printing and publishing.
Finally, I highly suggest that you check out this video of Russell Brunson breaking down his own personal Book Funnel for DotCom Secrets which did very well a few years ago. Just because it’s a free video, try not to treat it like that because this is some very valuable advice.