The Power of Incentives

We have all seen them our entire lives. From commercials, the yellow pages, flyers, post card and signs on store front windows, incentives play a huge role in the way we buy and sell. What exactly is an Incentive? An incentive is an extra source of value whether free or discounted meant to entice a potential customer to take action and buy your product or service. The idea is to put a great...

Small Business Simplified – The Basics of Getting Started

As of 2020, there are over 30 million small businesses in the United States alone. About 70% of those businesses fail within the first 5 years, 70%! Thats just a crazy high number. In this post I want to try and identify why these businesses fail and only a few survive and thrive into the future. Are You Planning or Shooting in the Dark? If you have read the Gospels in the Bible, you will...